Sustainability staged – Denim rethought.
B2B PR & Brand Staging for Sustainable Visibility
Mayr Nell created an eye-catching brand presence for ISKO at the Copenhagen Fashion Summit 2020 – one of the most important international platforms for sustainable fashion and responsible textile production.
The goal was to position ISKO as an innovative denim manufacturer in the international B2B environment and make sustainability an emotional experience. At the heart of the concept was a multi-sensory installation where visitors could hear, feel, and experience denim in a new way.
Result
The presentation garnered significant international attention and successfully positioned ISKO as a creative innovation driver in sustainable denim production. International guests such as Crown Princess Mary of Denmark and Katharine Hamnett perceived the brand as creative, responsible, and future-oriented.
