More than a testimonial – a 360° campaign with far-reaching impact across all channels.
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Celebrity PR, trade promotion, and a campaign with maximum visibility.
Mayr Nell developed a comprehensive 360° PR and marketing campaign for TITAN, featuring testimonials Carmen and Robert Geiss. The goal was to imbue the brand with emotion as a high-quality Made-in-Germany luggage manufacturer, engage retailers, and sustainably strengthen brand loyalty.
The campaign included storytelling, media cooperations, POS activities, dealer promotions, trade fair appearances, and a nationwide roadshow with exclusive fan and autograph sessions. The communication was complemented by creative campaign elements such as the slogan "Rooobert, I've got a TITAN now – You can pack that in!"
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Result
The combination of celebrity PR, trade activation, and cross-media campaign management resulted in high brand presence, strong retailer loyalty, and boosted sales across the entire German-speaking market.
