PR Agency Munich
Not just an agency, we are
Strategic.
Connected.
Unforgettable.
Contact
Managing Director Marcus Mayr
Clients
Regional. National. International.
What our clients share is the expectation of honest advice, clear ideas, and partners who truly understand their business.
Xenofit
Lange
Schweiger Bräu
Media Markt Saturn
Klassik am Odeons Platz
Red Bull Steinkönig
Osprey
Antersdorfer
Bayern-Park
Julbo
ISKO
Bayerwald
Schwörer Haus
Selected brands we work with – past and present. —
Selected brands we work with – past and present. —
Selected brands we work with – past and present. —
Selected
Works.
15
We create communication with substance.
As diverse as our clients: creative campaigns, strong testimonials, impactful events, and meaningful storytelling.
View work
More Works
From Idea to Impact
_027%25201.jpeg)
What defines us
We combine strategic communication with established relationships and creative ideas that create impact.
Strong media Network
Our network, which has grown over the years, brings powerful stories to the media.
Influencer Relations
We connect brands with the right creators – not based on reach, but on relevance, attitude, and the compelling story behind them.
Storytelling
We don't think in formats.
We think in stories.
The strongest PR ideas emerge where others stop thinking – with the courage to be unconventional and an eye for what is truly relevant.
"Behind every strong campaign is more than just a good idea. It takes the right network, good timing, and the instinct to know when a story can truly make an impact."
About
For us, communication is not an end in itself, but a strategic tool that makes brands visible, relevant, and impactful.
For over 20 years, Mayr Nell has supported companies in outdoor & sports, fashion & lifestyle, food & travel, and art & entertainment – with a clear objective: to develop communication that has substance and creates impact at the right moment. We work closely with our clients, think like entrepreneurs, and understand the brands we are responsible for in detail. We combine strategic clarity with an established network of media, creatives, and decision-makers.
Partner Network
Better together. Three specialized partners for digital communication, events, and content production.
www.haf.agency
haf Advertising Agency: Digital brand presences, websites, and strategic marketing with a focus on design, user guidance, and digital visibility.
www.proevents.de
PRO EVENTS: Event agency for the conception, organization, and implementation of brand events, sponsorship acquisition, and public events – with a focus on experience, visibility, and professional execution.
www.the-bulb.de
The Bulb Studios: Podcast, video, and content production for social media, digital reach, and modern brand communication.
Keep scrolling
Services
(03)
We develop communication along the entire value chain – from classic PR and storytelling to media planning and influencer marketing.
We don't limit ourselves to B2C or B2B contexts; we see communication as a bridge between both worlds:
B2B2C – strategically conceived, media-amplified, and directly effective for the end customer.
We don't limit ourselves to B2C or B2B contexts; we see communication as a bridge between both worlds:
B2B2C – strategically conceived, media-amplified, and directly effective for the end customer.
1
Public Relations
Press & Media Relations
Corporate Communication
Crisis Management
Event Communication
Celebrity Marketing
360° Trade Fair Support
We create visibility that generates relevance. With strategic press work, clear positioning, and a strong media network, we place brands at the right time with the right message in the appropriate channels – from classic PR to event and celebrity communication.
2
Social & Content
Creator Research & Selection
Cooperation & Contract Management
Campaign Planning & Implementation
Content Creation & Editorial Planning
Social Media Management
We bring brands and creators together – not by chance, but strategically. From selection and negotiation to implementation, we develop collaborations that fit the brand and create genuine relevance. At the same time, we manage social media holistically – from content planning to daily channel management.
3
Media
Strategic Media Planning
Media Buying
Social Media Management
Influencer Marketing
Performance Tracking
%201.jpg)
Reach alone is not a goal. We plan, book, and manage your media campaigns across all channels – from traditional media to social media and influencer marketing – always with an eye on maximum impact.
Voices
What our clients say
Insights
92%
of our clients work with us again.
87%
report increased brand awareness.
74%
achieve measurably greater digital reach through our campaigns.
„For us, Mayr Nell is much more than a traditional PR agency. They are innovators, sparring partners, and implementers all rolled into one. From content formats to trade fair appearances and campaigns, we benefit from their creativity and their understanding of complex B2B and healthcare topics."
„What we particularly appreciate about working with Mayr Nell is their reliability and speed – even with short-notice tasks. The team brings a fresh perspective to our topics, thinks proactively, and competently supports our press work as an equal partner."
„For many years, Mayr Nell and Julbo have been a strong team. We value their straightforward collaboration, high flexibility, and passion for sports. We always have the confidence that our PR and media budget in the DACH market are in the right hands.“
„We find the collaboration to be very professional, committed, and at the same time personable. We particularly value their knack for targeted communication and their ability to combine creative ideas with strategic thinking. Thanks to their strong media expertise, they consistently succeed in effectively positioning Bayern-Park in the media."
„For our brand relaunch, Mayr Nell was more than just an agency – they were truly part of our team. Creative, deeply engaged, and with a clear understanding of how to tell traditional stories in a modern way."
19
10
12
15
19
y
collaboration with our longest-standing client – without interruption.
6
2
5
6
M
reach activated by creators at a single brand event.
1
1
1
1
5
5
2
3
4
5
5
0
0
3
4
5
6
7
0
brands and projects supported nationally and internationally.
FAQ
Your questions answered
1
What exactly does a PR agency like Mayr Nell do?
Mayr Nell is a PR and communications agency based in Munich that strategically supports companies in their public perception. We combine classic press relations, storytelling, media strategies, and influencer campaigns to make brands visible and holistically manage their communication – in both B2C and B2B contexts.
2
Which clients and industries does
Mayr Nell work for?
Mayr Nell work for?
We work for companies in Outdoor & Sport, Fashion & Lifestyle, Food & Health, and Art & Entertainment. Our clients range from medium-sized businesses to international brands that want to strategically develop their communication and increase their visibility in media and digital channels.
3
How does collaboration with Mayr Nell work?
Collaboration begins with an analysis of the brand, communication goals, and market environment. Based on this, we develop an individual PR and communication strategy and oversee its implementation – from concept development and media relations to campaign management.
4
Does Mayr Nell also work on a project basis
or only long-term?
or only long-term?
Both. We typically work on projects such as campaigns, product launches, event communication, or media strategies, all implemented flexibly and target-oriented.
5
What sets Mayr Nell apart from other
PR agencies in Munich?
PR agencies in Munich?
Mayr Nell combines over 20 years of experience with an established network of journalists, media, brands, and creative partners. We don't think in terms of individual campaigns, but in long-term relationships, strategic communication, and sustainable impact – which makes our work particularly effective and measurable.
