New Denim Codes – a platform for emerging talent, networking, and sustainable impact.
PR agency, event management & media relations for the fashion industry
For ISKO, Mayr Nell developed and executed a two-day international B2B event during Berlin Fashion Week 2019. The event, themed "New Denim Codes," revolved around the I-SKOOL™ Grand Finale – one of the leading talent awards for denim design.
The focus was on a holistic event and PR concept: from coordinating the international jury with renowned designers, fashion journalists, and industry experts, to managing all suppliers, and implementing a targeted PR campaign for the DACH market, including invitation management and comprehensive media relations before, during, and after the event.
The highlight was a high-profile fashion show at Glashaus Berlin, where several hundred international guests gathered.
A special highlight was Hollywood star Matthew Modine ("Stranger Things", "Birdy"), who hosted the awards ceremony for the winners and was available for press interviews during the event.
Result
The event generated strong media coverage and ensured high visibility within the fashion and denim industries. Simultaneously, ISKO was sustainably positioned as an innovative and responsible denim manufacturer in the international B2B and fashion environment.
