Where biathlon stars and family fun come together.

Bayern-Park developed an exceptional event format with the Biathlon Summer Fan Fest – a unique combination of elite sports, family event, and amusement park experience. Numerous active and former biathlon stars came to the park, including Franziska Preuß, Simon Schempp, Michael Greis, as well as other national team athletes and representatives of the German Ski Association. The event combined hands-on activities, autograph sessions, talk shows, and interactive biathlon experiences with regular park operations, creating a holistic visitor experience for several thousand guests. A special highlight was the participation of football world champion Klaus Augenthaler, who generated additional media attention.

Mayr Nell provided strategic support for the project's conception, facilitated key collaborations, and was responsible for the media presentation as well as comprehensive PR and media relations – from coordinating press inquiries and media partnerships to pre- and post-event reporting.