A press trip between Luxor, Cairo, and the Valley of the Kings.
In Tutankhamun's Footsteps: Exclusive Press Trip as a Storytelling Tool for Maximum Media Impact
Mayr Nell was responsible for the complete PR execution for the TUTANKHAMUN exhibition by Semmel Concerts Exhibitions in Munich, and as a key highlight, organized an exclusive press trip to Egypt – several months before the exhibition opened.
Together with journalists from leading media outlets, extraordinary insights were gained at historic sites: from the legendary Luxor Winter Palace, where Howard Carter once resided, to Tutankhamun's tomb in the Valley of the Kings, and even to the Grand Egyptian Museum in Cairo before its official opening.
The trip was accompanied by renowned experts such as Zahi Hawass and Wilfried Seipel, as well as exclusive interview formats and curated background access.
Result
The press trip generated high-quality coverage in leading German media and created an exceptionally strong media presence around the project months before the exhibition even opened.
