A campaign day featuring Oktoberfest, influencers, and maximum reach.
Efficient PR and Influencer Communication at Oktoberfest
Mayr Nell developed a compact PR and influencer campaign for traditional costume manufacturer Stockerpoint to present their new collection, featuring Lili Paul-Roncalli as brand ambassador.
The campaign day began with a regional press event at the company's headquarters in Lower Bavaria, then moved directly to Oktoberfest in Munich – one of Germany's media environments with the widest reach.
Authentic social media content about the new collection was created in the Marstall festival tent together with selected creators and influencers. In parallel, the agency organized interviews, media visits, and extensive PR support across the entire festival grounds – including an interview on the Ferris wheel for Radio Gong 96.3.
Result
The cross-media campaign generated high reach in traditional media and digital channels, demonstrating how maximum visibility can be achieved in a very short time through credible testimonials, efficient production, and strong social media staging.
