PR & Sponsoring for an International Film Project
Art & Entertainment

Remote direction, world press, and a Berlinale no one will soon forget.

Introduction

International media attention through creative PR ideas

Mayr Nell managed sponsor acquisition and media relations for "Berlin, I Love You" starting during the filming phase. This international film project, part of the successful Cities of Love series, brought together stars like Helen Mirren, Keira Knightley, Mickey Rourke, Toni Garrn, and Hannelore Elsner in ten episodes exploring love and the city of Berlin. 

A key PR highlight occurred during the Berlinale: Chinese artist Ai Weiwei directed an episode remotely from China, as he was not permitted to leave the country at the time. The project received support from figures such as Til Schweiger and Veronica Ferres.

This extraordinary setup generated international attention from media and potential sponsors, making the film project a national and international talking point.

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Conclusion

Result

Hundreds of international publications – including coverage in the main edition of Tagesschau – ensured a strong media profile for the film within the international sponsorship and media landscape.